From Prada tote to Nike sneakers: here are the best brands and fashion products of the moment


The list of the most popular fashion brands and products has been released. A fashion research platform unveiled the latest trends for the third quarter of 2021.

The brand that turned out to be the hottest currently was Balenciaga, especially after reintroducing high fashion and was also commissioned by Ye to create merchandise for his recent album. Donda. Rihanna and Kim Kardashian also donned the brand’s outfits at the Met Gala. According to Lyst, searches for the brand jumped 505%.

Gucci, Dior, Prada and Louis Vuitton were among the other big fashion brands. In addition, Nike also reached the sixth position with the sneakers worn by tennis star Emma Raducanu becoming the fourth most popular women’s product, and searches for Nike tennis shoes increased by 86%.

Amid the pandemic, searches for high heels also saw an increase of 177% from the same quarter in 2020. Versace’s bright pink Medua Aevitas platforms faltered near the top spot on the list.

In the case of men, Prada’s Adidas X Yeezy foam running shoes and Cloudburst Thunder sneakers were among the top searches. Yeezy Foam Runners saw a 411% increase in searches.

Prada’s raffia tote bag landed number one on the list of the most popular products for women. Roxanne Assoulin and Eliou Circus’ pearl jewelry has been dubbed a “breaking category” on men’s and women’s lists, with searches up 229 percent.

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